In our latest case study, we explore how Aman masterfully launched Janu Tokyo - addressing the challenge of attracting younger luxury travelers without diluting their legendary brand. This strategic sister brand isn't just a watered-down version but a complementary experience that's already drawing guests 15 years younger on average.

Read through to discover how they executed this brilliant brand extension: from Christopher Anderson's authentic photography approach to their "social wellness" positioning to their innovative revenue streams beyond just room rates.

As we analyze luxury hospitality trends, we're fascinated by brands that evolve without losing their essence. Whether you're managing hospitality properties or developing real estate concepts, there are valuable lessons here in multi-brand strategy.

The story of Bali's hospitality industry is one of remarkable transformation—from modest beachside accommodations catering to adventurous spirits to world-class luxury resorts and innovative boutique hotels. This evolution reflects not just changing tourist preferences, but also the continuous dialogue between traditional Balinese culture and global influences that has shaped the island's identity as a premier destination over the past century.

In recent years, we've witnessed a significant shift in travel preferences, particularly among younger generations. The era of budget backpacking and cookie-cutter hotel chains is gradually giving way to a new paradigm: affordable luxury with a personal touch. At the heart of this transformation are boutique hotels, unique establishments that offer distinctive experiences tailored to the modern traveler's evolving expectations.